1.

At Bentley Fire Shop, the ultimate owner respectively of www.bentleyfireshop.co.uk and its related websites (hereafter the "www.bentleyfireshop.co.uk websites"), we are committed to protecting your privacy and compliance with the Data Protection Act 1998 and its relevant subordinate legislation when handling any personal information. Subject to the provisions of this Privacy Policy we will treat any information we obtain about you arising from your use of the www.bentleyfireshop.co.uk websites as confidential.

2.

Use by you of the www.bentleyfireshop.co.uk websites constitutes an acceptance of this Privacy Policy which forms part of the Terms and Conditions of Use of the www.bentleyfireshop.co.uk websites.

3.

This Privacy Policy only extends to the www.bentleyfireshop.co.uk websites and does not extend to your use of, provision to and collection of any data on any website not connected to www.bentleyfireshop.co.uk or Bentley Fire Shop to which you may link by using the hypertext links within the www.bentleyfireshop.co.uk websites.

4.

We collect information when you use the www.bentleyfireshop.co.uk websites, when you respond to requests to submit personal information about yourself in order to provide details of other services offered by www.bentleyfireshop.co.uk.

5.

When you visit our websites we may issue a "cookie" or unique code that allows us to identify your computer. A cookie is used to note the different areas of the service recently accessed through your computer - this can only be done in relation to these website services and not in relation to any other sites you may visit. Information collected in this way is used to ensure that our websites are both interesting and relevant and to develop and manage our online services. Cookies in themselves do not identify the individual user, just the computer used.

6.

We will ensure that any information will be held only as long as is necessary to ensure that our service runs smoothly. We use up to date industry procedures to keep personal data as safe and secure as possible and to protect against loss, unauthorised disclosure or access.

7.

We will ensure that all personal information supplied is held securely in accordance with the Data Protection Act 1998 and its relevant subordinate legislation and we will comply with the principles set out in that Act. When you supply any personal information to us we will meet our legal obligations towards you in the way that we deal with that information. In accordance with the Data Protection Act 1998 we have to collect the information fairly and to let you know how we will use it (see paragraph 4) and whether we will pass the information on to anyone else.

8.

Where you have submitted personal information about yourself we may from time to time provide you by e-mail with an update of information about our services and products. Please click here at any time to send an e-mail if you do not wish to receive this information. You may also "opt out" by clicking on unsubscribe links provided in subsequent communications.

9.

You have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. Please address requests using the following link.

10.

We may edit this Privacy Policy from time to time. If we make any substantial changes we will notify you by posting a prominent announcement on the www.bentleyfireshop.co.uk websites.